Telefonica ‘big data’ division selling your location

Telefonica, the owner of UK mobile operator O2, is starting to sell your mobile information to anyone who wants it. Dynamic Insights, the big data flogging division of Telefonica has just announced their first product ‘Smart Steps.’

The first product, ‘Smart Steps’, will use fully anonymised and aggregated mobile network data to enable companies and public sector organisations to measure, compare, and understand what factors influence the number of people visiting a location at any time.

Basically, they plan to sell ‘where you’ve been’ information, initially this seems pretty anonymous – but if they add in where you came from, that will be another story.

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